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Job Description
- Researches and analyses a variety of marketing information, including market trends, pricing schedules, competitor offerings, product specifications, and demographic data
- Presents findings to marketing teams to help guide the direction and activities of the department
- Implement new marketing strategies and campaigns based on detailed analysis of market forces
- Works with creative teams to come up with branding ideas, advertising copy, graphic designs, and promotional materials
- Identifies the appropriate media channels where each product or service's marketing materials can be delivered to the public
- Enforces brand marketing guidelines throughout each product to create a cohesive feel for each campaign
- Provides expert direction and insight to marketing staff members throughout each project or campaign
- Acts as a go-to resource for up-to-date, accurate research and market information
- Tracks marketing strategy results closely and creates detailed reports with data analysis and other feedback
- Adjusts marketing plans as needed in response to data tracking efforts
- Reports findings and results to upper management and executives
Job Requirements
- Bachelor's Degree in Marketing, Business, or a Related Field
- Creativity, Innovative, Independent, Self-Starter, Adaptability Knowledge of Media Channels and Marketing Strategy, Client Relationships, Research, Critical Thinking, Analysis, Public Speaking, Writing
- Interpersonal Communication
- The automotive background will be an advantage
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