Account Manager

The Account Manager is responsible for all aspects of a client relationship and account team. He/ She must manage multiple projects and team members. Other responsibilities include recommending programs and activities coordinating with client’s goals, effectively delivering projects, offering counsel to team members and allocating agency resources to match client budgets.

Primary responsibilities:

Client

• Serve as the senior contact for the client
• Proactively handle client problems quickly and adeptly
• Manages day-to-day client activities, including research, planning, implementation and evaluation of public relations activities, and paying careful attention to budgets, resources, deadlines and client records.
• Develop and manage annual PR/communications strategy to support the objectives and goals of the client.
• Prepares effective, comprehensive public relations programs and plans that are well organized and well written while keeping client programs on schedule and ensure all deadliness are met
• Ensures efficient execution of plans.
• Earn confidence of mid-to-senior level client contacts and executives with a client organization
• Demonstrates effective knowledge of community leadership and the workings of local government.
• Know the industry’s issues that directly affect the client business and map any business opportunities or events that fosters its position in the market.

Writing

• Edit client's communication material in E/A
• Accountable for quality control and final review of all client materials as needed

Media

• Advise on media strategy for specific accounts
• Plan, run and follow up on media programs.
• In depth understanding of media and how to exploit media, regional, TV and radio
• Maintain/ build new contact as per the target sector
• Supervise on the media team to keep track of media contacts as needed per account
• Prepare and handle media events (interviews, conferences, roundtables, etc)

Team Management

• Work with account executives on providing the counsel needed for the client.
• Serve as a role model to team members
• Actively participate in agency development processes
• Continually communicate with the management.
• Delegate work to interns, media coordinators and administration (as needed)
• Informally adds feedback to performance review of colleagues as needed

Plus Functions

• Set budget estimates for client for long term and short term programs
• Develop and deliver client presentation and proposals (as needed)