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Job Description
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
- Track, report, and analyze website analytics and PPC initiatives and campaigns.
- Manage campaign expenses to stay on budget by estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for paid search engine marketing campaigns.
- Perform ongoing paid keyword discovery, expansion and optimization.
- Research and analyze competitor advertising links.
- Build and manage relationships with portfolio of 15-20 clients.
- Establish and maintain connections within the search industry as well as strive to establish New Breed and yourself as industry thought-leaders.
Job Requirements
- BS/MS degree in Marketing or a quantitative, test-driven field.
- Have proven SEM experience and success managing PPC campaigns.
- Have superior analytical skills and experience generating SEM reports.
- Be well-versed in performance marketing, conversion and online customer acquisition.
- Be up-to-date with the latest trends and best practices in search engine marketing.
- Have in-depth experience with bid management tools (i.e. Click Equations, Marin, Kenshoo, Search Ignite).