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Search Engine Marketing Expert - SEM

Al Safar & Partners
Heliopolis, Cairo
Posted 6 years ago
6Applicants for1 open position
  • 6Viewed
  • 0In Consideration
  • 0Not Selected
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Job Details

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Job Description

  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
  • Track, report, and analyze website analytics and PPC initiatives and campaigns.
  • Manage campaign expenses to stay on budget by estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for paid search engine marketing campaigns.
  • Perform ongoing paid keyword discovery, expansion and optimization.
  • Research and analyze competitor advertising links.
  • Build and manage relationships with portfolio of 15-20 clients.
  • Establish and maintain connections within the search industry as well as strive to establish New Breed and yourself as industry thought-leaders.

Job Requirements

  • BS/MS degree in Marketing or a quantitative, test-driven field.
  • Have proven SEM experience and success managing PPC campaigns.
  • Have superior analytical skills and experience generating SEM reports.
  • Be well-versed in performance marketing, conversion and online customer acquisition.
  • Be up-to-date with the latest trends and best practices in search engine marketing.
  • Have in-depth experience with bid management tools (i.e. Click Equations, Marin, Kenshoo, Search Ignite).

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