The SEO Strategist will work closely to help develop, implement, and manage SEO campaigns for new and existing clients.
The candidate will be comfortable interacting with client contacts ranging from the marketing manager to the IT director to the webmaster.
The SEO Strategist’s role will involve taking “ownership” of client campaigns, including client relationship, reporting, and recommendations to drive more traffic and conversions to their site
Researching and implementing SEO recommendations for website architecture, content, internal linking and other factors to improve SEO positions for target keywords and online visibility
Working with the client’s website developer to implement analytics code, metadata, tracking pixels, work out tracking and other technical issues
Ongoing optimization of SEO efforts, including but not limited to: keyword research, on-page optimizations (including keyword insertion/deletion, metadata etc.) landing page optimization, and conversion optimization
Working with clients and web development agency partners to create, implement, and QA ongoing SEO strategies
Analyzing and interpreting campaign performance data and reports
Understanding of how to reduce crawl budget, remedy site performance issues, and implement/troubleshoot structured data using a variety of tools such as Screaming Frog, SEM Rush, AHRefs, Google Analytics, HotJar, GSC, and BWMT
Uncovering, understanding, and achieving client goals and business objectives through campaign customization
Providing recommendations and executing strategies for content development in coordination with SEO goals
Assisting in development and execution of communication/content strategies via social communities in coordination with SEO goals
Ensuring that all client deliverables include insightful and actionable insights and analysis into past results, performance trends, industry best practices, recommendations, and next steps
Managing service line client relationships through an “open door policy” which includes regular phone conversations and in-person meetings
Keeping pace with SEO, search engine, social media and internet marketing industry trends and developments