Digital Marketing Manager

Job Purpose

Develops strong and innovative digital marketing strategies, using SEO, PPC, and other techniques to drive traffic to AMICO pages and generate interest in AMICO products and services. Create engaging written, graphic, and video content while staying up-to-date on the latest marketing technologies and social media. Management of social media channels (such as Twitter, Facebook, Instagram, and Snapchat) in order to grow the AMICO brand and develop its online presence.

Key Responsibilities

• Develop and implement SEO and PPC strategies.
• Create and manage link building strategies, content marketing strategies, and social media presence.
• Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyze
  content success.
• Drive traffic to company pages, Identify new trends in digital marketing, evaluate new technologies and
  ensure AMICO is at the forefront of industry developments, particularly developments in mobile marketing.
• Optimize website and social media channels for SEO as well as usability
• Oversee management of all digital channels (including updates, design, and user experience)
• Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new
  technologies in developing campaigns and update current campaigns to include new information.