Job Details
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Job Description
Include but are not limited to the following:
- Analyze and interpret marketing’s business goals, and Mintrics.com’s engagement goals to define customer-centric content strategy for site architecture and customer journeys
- Translate industry- and persona-specific needs into new organizational structures and interactive content flows
- Conduct content audits, and develop content plans for web, microsites, tours, forms
- Assume the role of brand storyteller blending positioning, messaging, and stats into clear, tangible narratives and engagement schemes
- Write short-form copy that delivers on digital usability, persuasion, brand, and customer delight requirements, ensuring messaging consistency and alignment to journey stages
- Craft smart, engaging copy that reveals industry and personal benefits in what otherwise are dense, technical, and marketing content dumps
- Vet content for accuracy and optimize for digital engagement and lead generation
- Make content decisions based on comprehensive metrics and analysis
Build messaging guidelines, advocating for clarity, brevity, and meaning
10 Produce articles, e-books and whitepapers on a regular basis.
Job Requirements
- 1-3 years experience
- Superb English writing skills and ability to write long articles as well as creating engaging content on social media.
- Mastery of digital content best practices and experience with organic driven engines
- Mastery of SEO best practices
- Experience working in agile design and development processes and conversion flows
- Proven record of conceptualizing and translating complex requirements into simple and delightful digital content experiences