Digital Marketing Specialist

Digital Marketing:

Support development and implementation of marketing plan across all channels and products. Responsibilities include and not limited to:

• Support development of marketing plan
• Brainstorm new ideas for digital campaigns; interface with social/web team to support implementation
• Manage and maintain AdMazad website.
• Track and analyse website traffic flow and provide regular internal reports
• Identify and recommend event participation and sponsorship opportunities
• Support the Technology team in identifying new tools and features to roll out to platform
• Work with management in designing customer service evaluation surveys
• Support implementation of overall marketing plan

Analysis and Reports:

• Identify & analyse quantitative and qualitative trends in industry
• Meet with current and potentials clients to better understand report requirements
• Prepare custom reports as required by clients
• Prepare and publish periodical OOH Performance Reports (Monthly, Quarterly and Annual)
• Interface with data collection team to ensure standardization of data collection methodology Interface with technical team in regards to development of data analysis dashboard
• On-going Review and update design and content of periodical OOH Performance Reports