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Job Description
- East Horizons is seeking experienced digital marketers to join our Acquisition Marketing team.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- This growing in-house team runs the paid marketing channels driving East Horizon's revenue and new customer acquisition goals. Reporting to the SEM Manager, this Digital Marketing Specialist is responsible primarily for the execution of Paid Search and/or Shopping/Marketplace channels.
- We want to put you in the driver's seat to accelerate our performance marketing efforts, ultimately showing Google and our competitors who’s the champ.
- Building and maintaining a large Paid Search keyword & Shopping product group portfolio to support East Horizon’s ever-expanding catalog of premium gear and parts
- Executing ad/copy-writing testing.
- Learning complex Paid Search & Shopping bid management strategies to take your results to the next level
- Managing day-to-day campaign
- Optimizing the Paid Search/Shopping portfolio daily to boost star performers and cut the underachievers
- Driving aggressive revenue growth across Acquisition/Performance channels
- QA of own workflow--ad copy, audience management, campaign builds, etc--as well as review of teammates’ work to ensure positive customer-facing experience
- Active participation and management of vendor/platform relationships
- Ultimately, mastering Paid Search / Shopping management to take the driver’s seat
- Staying on the leading edge of Digital Marketing to keep Involving and driving our Marketing machine forward
- Responsible for developing and managing social media activities [Facebook ,Twitter ,YouTube ,Google Plus ,Instagram].
- Manage,plan,evaluate and contribute to social media channels to reach the company targets.
- Planned calendar for the social media campaigns,day to day activities to increase brand awareness.
- Responsible for day and weekly and monthly reports for each pages to quantify and qualify effectiveness interactive campaigns.
Job Requirements
Skills & Qualifications Required:
- Expected 1-3 years working in Social Media And Search Engine Marketing
- Experience in multiple digital marketing channels (eg. SEO, Email, Social, Display/Media)
- Build and execute social media strategy planning through competitive research, platform determination.
- Content Creator (Copy Writing, posting, handling all user's complains)
Extra Credit:
- Photoshop & Illustrator is plus
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