SEO/SEM Specialist
Cajedu -
Cairo, EgyptPosted 6 years ago37Applicants for1 open position
- 35Viewed
- 13In Consideration
- 22Not Selected
Job Details
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Job Description
Objective & Responsibilities
- Improve the Ranking of the store in the search results.
- You will be joining a team that works between Egypt, Saudi Arabia, and UAE.
- Work from home and full time are 40 hours/week.
- You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.
- You will also manage all SEM campaigns on Google, Yahoo, and Bing to maximize ROI.
- Set SEO analysis market research and strategy
- Create the SEO plan
- Keywords research
- Perform liable back-links
- Creating content to improve the SEO
- Perform all relative activities to improve SEO
- Weekly/monthly reports
- Optimizing copy and landing pages for search engine optimization
- Performing ongoing keyword research including discovery and expansion of keyword opportunities
- Researching and implementing content recommendations for organic SEO success
- Execute tests, collect and analyze data and results, identify trends and insights to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Keeping updated on both white hat and black hat SEO strategies.
- Review and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, e-books, infographics, etc.).
- Work with marketing to grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
- Manage both on-site and off-site search engine optimization (SEO) for the store.
- Stay up-to-date with the latest trends and changes with SEO and major search engines.
Job Requirements
- Experience at least three years in SEO
- Previous work experience in e-commerce.
- Knowledge of growth hacking and previous application is a plus
- To have the time and the dedication to complete the requested tasks on time
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- Proficient in Google Analytics and Google Search Console
- Experience with keyword research and tracking keyword rankings
- A deep understanding of mobile strategy (responsive web design) and how it relates to SEO
- Bachelor’s degree
- Prior experience in content marketing.
- Outstanding ability to think creatively, strategically, and identify and resolve problems
- Excellent verbal and written communication skill
- Ability to work within a team and independently
- Strong organizational, time management, and analytical skills
