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Job Description
- Establish our web presence to boost brand awareness.
- Maintain a strong online company voice through social media.
- Plan and execute digital marketing campaigns, including web, SEO/SEM, email, social media aligned with business goals.
- Oversee a social media strategy for our services and products.
- Help implement marketing activities across a variety of online channels as well as assist with marketing support.
- Write and optimize content for the website and social networking accounts.
- Cooperate with the graphic design team to develop the design and content for marketing tasks.
- Track marketing strategy results closely and creates detailed reports with data analysis.
- Pursue specific goals in lead generation, lead qualification, communication, brand building and conversion.
Job Requirements
- Bachelor’s degree in Marketing or any related field.
- Proven working experience in digital marketing.
- Previous working experience in IT/Software companies is a must.
- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.,) and market research methods.
- Experience in leading and managing SEO/SEM, marketing database, email, social media campaigns.
- Solid knowledge of website analytics tools.
- Proficiency in Microsoft Office (Excel, Word, Outlook and PowerPoint).
- Excellent command of English language.
- Basic knowledge of design tools.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
