Marketing & Channels Manager

MARKETING RESPONSIBILITIES

• Plan marketing and branding objectives (National & International).
• Prepare marketing strategy alongside other company executives.
• Prepare and adhere to budgets.
• Oversee creation and delivery of press releases, advertisements, and other marketing materials.
• Set the guide lines for the design of the print ads and publications.
• Ensure the efficacy and consistency of messaging and positioning of the organization.
• Nurture and enrich all external perceptions of the company and growth of market share (top of mind – share of mind).
• Ensure successful execution and results regards engaging customers into social media and analyze the reports.
• Deepen relationships with all PR agencies to maximize the ROI.
• Lead all areas of content generation and production across all media platforms.
• Take calculated risks based on data-driven analytics.
• Collaborate with Business Directors and R&D Director to execute the marketing strategy.
• Develop and lead a marketing team that will execute the commercial plan to position business as innovator and leader.
• Set the plan and follow up on gathering the information and analyze customer insight.

CHANNELS RESPONSIBILITIES

• Eensure a productive long-term relationship with existing & future partners.
• Develop and maintain relationships with key partners ensuring that mutual understanding is set.
• Work closely with key vendors for planning and executing marketing collaborative budgeting and plans.
• Work on improving the relationship with the partners.