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Job Description
- Social Media Marketing: developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, LinkedIn, Google, YouTube and Instagram.
- Website Administration/SEO: Create and update website data and project related information, improving the usability, design, content and conversion of the company website. Developing strategies to increase the number of visitors to a website by achieving high-ranking placements in search results through SEO on the page, off page and rich content.
- Digital Advertising: Sponsored online advertising (Google Ad word, Google Display Networks, Facebook, Twitter, LinkedIn, etc) paid for by the business to achieve the objective.
- Mobile Marketing: Includes app-based, in-game, location-based and SMS marketing.
- Email Campaign: Design and implement email campaigns and , identify the target audience, lead generation, and Analyze performance
- Affiliate Marketing: The affiliate is paid commission for each customer brought to the website by their own marketing strategies.
Job Requirements
- Responsibility for planning and budgetary control of all digital marketing
- Evaluating customer research, market conditions, and competitor data.
- Review new technologies including SEO, mobile, social media, Email, SMS, What’s App, development of blogs and forums and keep the company at the forefront of developments in digital marketing.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Administer and update regularly the Company website including project update, construction update, contact information, contribute to company blogs.
- Improving the usability, design, content and conversion of the company website
- Devising strategies to drive online traffic to the company website, utilizing a range of techniques including paid search, SEO and PPC.
- Create landing pages and optimize user experience
- Conduct keyword research and web statistics reporting;
- Monitor SEO and web traffic metrics
- Plan and execute all web, SEO/SEM, and display advertising campaigns
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
