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Digital Marketing Manager

Superior Business Solutions
Nasr City, Cairo
Posted 6 years ago
101Applicants for1 open position
  • 66Viewed
  • 10In Consideration
  • 36Not Selected
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Job Details

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Job Description

Main Job Duties:

  • Manage and coordinate all marketing, advertising and promotional staff and activities
  • Conduct market research to determine market requirements for existing and future
  • products
  • Analysis of customer research, current market conditions and competitor information
  • Develop and implement marketing plans and projects for new and existing products
  • Expand and develop marketing platforms
  • Manage the productivity of the marketing plans and projects
  • Monitor, review and report on all marketing activity and results
  • Determine and manage the marketing budget
  • Deliver marketing activity within agreed budget
  • Report on return on investment and key performance metrics
  • Create marketing presentations
  • Liaise with media and advertising
  • Collaborate with the sales function
  • Monitor industry best practices
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.
  • Identify, develop, and evaluate marketing strategy, based on knowledge of establishment
  • objectives, market characteristics, and cost and markup factors.
  • Evaluate the financial aspects of product development, such as budgets, expenditures,
  • Research and development appropriations, and return-on-investment and profit-loss projections.
  • Formulate, direct and coordinate marketing activities and policies to promote products and services.
  • Direct the hiring, training, and performance evaluations of marketing staff and oversee their daily activities.
  • Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
  • Consult with product development personnel on product specifications such as design, color, and packaging.
  • Compile lists describing product or service offerings.
  • Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
  • Select products and accessories to be displayed at trade or special production shows.
  • Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.
  • Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services.
  • Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.
  • Initiate market research studies and analyze their findings.
  • Conduct economic and commercial surveys to identify potential markets for products and services.
  • Developing strategies and tactics to get the word out about our company and drive qualified traffic to our front door
  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Experiment with a variety of organic and paid acquisition channels – content creation, content duration, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more
  • Produce valuable and engaging content for our website and blog that attracts and converts our target groups
  • Build strategic relationships and partner with key industry players, agencies and vendors
  • Be in charge of marketing budget and allocate/invest funds wisely
  • Measure and report performance of marketing campaigns, gain insight and assess against goals
  • Engage consumers on social media.
  • Deepen relationships with all media to ensure the most effective messaging and positioning of the organization.
  • Lead all areas of content generation and production across all media platforms.
  • Take calculated risks based on data-driven analytics.
  • Drive overall CRM and direct marketing.

Job Requirements

  • Business or marketing-related degree or equivalent professional qualification
  • Experience in all aspects of developing and managing marketing strategies
  • Technical marketing skills
  • Proven experience in customer and market research
  • Relevant product and industry knowledge
  • Digital marketing skills
  • Experience with relevant software applications
  • Degree holder form AUC University is preferred.
  • Previous experience in prestigious or international companies.
  • Residents near new Cairo are preferred, but it's not a must. Or residents who are willing to work in New Cairo
  • BS/MS degree in marketing or a related field
  • Demonstrable experience in marketing together with the potential and attitude required to learn
  • Proven experience in identifying target audiences and creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, WebTrends)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
  • Good taste, a sense of aesthetics and a love for great copy and witty communication
  • Up-to-date with the latest trends and best practices in online marketing and measurement

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