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Job Description
- Develop, implement and manage digital marketing campaigns for the company’s services & products including web, SEO, PPC, email and social media.
- Enhance brand awareness within the digital channels areas and driving website traffic.
- Develop strategies to increase the visitors to the company’s website.
- Analyze and implements changes to the website for search engines optimization.
- Optimize website and social media channels for SEO.
- Oversee a social media strategy.
- Manage and maintain the company’s website.
- Write and optimize content for the website and social networking accounts.
- Track and analyze website traffic flow.
- Edit and post videos, podcasts and audio content to online sites.
- Write e-mail marketing campaigns.
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of the travel industry.
- Measure and report the performance of all digital marketing campaigns
- Communicate with suppliers.
Job Requirements
- Bachelor degree in marketing or a related field.
- Proven working experience in digital marketing.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email and social media.
- Highly creative with experience in identifying target audiences and devising digital campaigns.
- Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends…etc.)
- Experience in setting up and optimizing Google Adwords campaigns.
- Working knowledge of HTML, CSS, and JavaScript development.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Creative mindset and excellent writing skills.
- Strong knowledge of SEO and advanced Word and Powerpoint skills.
- Project management skills, excellent handling of time-sensitive projects and work with tight deadlines.
- Experience with email marketing, lead generation and SEO
