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Job Description
- Build and execute social media strategy through competitive research, platform determination, benchmarking, and messaging and audience identification
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Set up and optimize company pages within each platform to increase the visibility of company's social content
- Moderate all user-generated content in line with the moderation policy for each community
- Create editorial calendars and syndication schedules
Job Requirements
- Proven working experience in social media marketing or as a digital media specialist
- Excellent writing, presentation and communication skills
- Demonstrable social networking experience and social analytics tools knowledge
- Knowledge of online marketing and a good understanding of major marketing channels
- Positive attitude, detail and customer oriented with good multitasking and organizational ability
