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Job Description
- Overseeing and developing marketing campaigns
- Conducting research and analyzing data to identify and define audiences
- Devising and presenting ideas and strategies
- Promotional activities
- Compiling and distributing financial and statistical information
- Writing and proofreading creative copy
- Maintaining websites and looking at data analytics
- Organizing events and product exhibitions
- Updating databases and using a customer relationship management (CRM) system
- Coordinating internal marketing and an organization’s culture
- Monitoring performance
- Managing campaigns on social media.
- Digital and online marketing
- The role will typically also involve a great deal of digital and online marketing work, as employers will typically operate a website and social media accounts. As such, executives may need to look at analytics and come up with appropriate courses of action, produce written and multimedia content and manage pay-per-click (PPC) and programmatic advertising. As such having a familiarity with and knowledge of digital and online marketing methods is beneficial
Job Requirements
- Good teamwork skills
- Communication skills and networking ability
- Adaptability
- Strong attention to detail
- Good organization and planning skills
- Creativity and writing skills
- Commercial awareness
- Numerical skills
- IT skills