Job Details
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Job Description
- Research and analyze consumer market, brand’s products, competitor’s brands, products & communication & advertising trend.
- Take brand ownership and translate and match up communication plans and approvals to the brand’s vision, mission, goals and strategies.
- Coordinate advertising campaigns with Fashion Marketing and Sales team.
- Develop communication briefs & find data to support development of briefs to advertising agencies.
- Manage and follow up on agencies proposals.
- Implement and sign off marketing and advertising campaigns, ensuring th designs and messages meet the company brand and regulatory guidelines.
- Ensure that projects are completed on time and within budget.
- Respond to sales, marketing requests as they arise while maintaining brand’s vision.
- Follow up on the production of adverts, videos, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers.
- Monitor & assess launch of campaigns, product distribution and consumer reactions against goals and objectives.
- Take part in pitches for new agency contracts, advertising production suppliers and resources.
- Keep records and handling invoices.
- Fashion communication/marketing executive moves frequently out of office for agency meetings and market visits.
Job Requirements
- A Fashion Communication executive must be:
- Quick to absorb and analyze large amounts of information
- Enthusiastic, Energetic and Imaginative
- Approachable, outgoing and diplomatic
- A clear communicator, in person and writing
- Strong attention to details.
- Able to present ideas with conviction
- Highly organized and flexible
- Good with figures
- IT literate
- The ability to cope with pressure and work to tight deadlines
- Comfortable working as part of a team
- Skilled at negotiating and motivating others
- Commercially aware
- Smart in appearance.
- Long hours are common, and advertising staff are expected to work flexibly to meet project deadlines.
