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Job Description
Responsibilities
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns
- Researches and monitors activity of company competitors
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Moderate all user-generated content in line with the moderation policy for each community
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Monitor ROI and KPIs
Job Requirements
- 2+ years of experience as a Social Media Specialist
- Knowledge of online marketing and good understanding of major marketing channels
- Experience with doing audience and buyer persona research
- Good understanding of social media KPIs
- Excellent writing in English & Arabic
