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Job Description
- Conduct segmentation of the market and identify the key cohorts, their sentiments, attitudes, and behaviors, and the best ways to impact them to build equity and generate business.
- Uncover all the insights relevant to the healthcare industry & consumer decision tree.
- Align all activities and communication to match the different segments targeted based on generated insights.
- Identify the different perceptions (image/personality/triggers/barriers) towards the group and individual entities within and address them through storytelling campaigns and other activities.
- In cooperation with the digital team expand the group’s presence on all relevant social/digital platforms.
- Identify and make appropriate partnerships and sponsorship deals to reach our target and to further enforce our positioning.
- Lead in the preparation of key stakeholder and seasonal events.
- Develop mechanisms for evaluating satisfaction on an ongoing basis and initiating corrective action.
- Act as the guardian of company branding and visibility.
- Ownership of the company website, its revamp, and its content update and ensuring smooth and logical navigation and usability within it.
- Create ideas/ critique his/her own ideas and defend own ideas (open-minded and impersonal).
Job Requirements
- Bachelor’s degree in Marketing/Business Administration/Mass Communication from a reputable university.
- 6+ years of consumer marketing experience and team leadership from a dynamic category background.
- Fully experienced in agency selection, briefing, creative evaluation, and execution across media.
- Experienced in media planning and buying, traditional and new.