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ASO/SEO Specialist

TANTUMSOFT FZCO
Sheraton, Cairo
Posted 6 years ago
27Applicants for1 open position
  • 25Viewed
  • 10In Consideration
  • 11Not Selected
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Job Details

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Job Description

We're fast growing Regional Mobile developer & publisher with focus on Engagement Sales and Marketing; where we connect consumers with brands in new and innovative ways.

We're looking for an expert in ASO/SEO with big plus for added expertise in Facebook Analytics and Google Analytics. Below are details:

ASO:

  • Setup an ASO strategy to optimize and improve App Store conversion rates.
  • Analyse performance of our apps on the Play Store and App Store
  • Develop and update the company's App Store Optimization strategy to take the app to the leading position for appropriate keywords
  • Develop an expertise regarding key App Store specificities and make sure these criteria are being efficiently implemented.
  • Research and analyse competitor apps

SEO:

  • Optimizing copy and landing pages for search engine optimization
  • Performing ongoing keyword research including discovery and expansion of keyword opportunities
  • Researching and implementing content recommendations for organic SEO success
  • Develop and implement link building strategy
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Job Requirements

Social & Analytical expertise

  • Proven Working experience of Facebook Ad Manager and Keyword Research tools
  • Proven Working experience of Facebook Analytics (funnels, retention, cohorts, events, etc.) and Google Analytics
  • Proven experience of User Acquisition campaigns on different platforms

Other Requirements :

  • Excellent written and verbal communication skills
  • Fluent in Arabic and English

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