Group Product Manager

Develop and manage product management team in order to optimize profitability, market share and revenue growth in short and long term.

Job Responsibilities:

• Coordinate and monitor the implementation of marketing objectives, strategies, advertising and promotion and ensure their execution.
• Plan and implement, segmentation targeting positioning activities.
• Develop, when applicable, implement and update product training to sales force on an ongoing basis.
• Create introduction and launch of new products i.e. product design, costs, registration, trademarks, clinical programs, market research, P&L, material management, and affiliate training.
• Forecast product requirements, identify potential supply issues, and develop contingency plans.
• Participate in planning sales promotion and advertising in support of existing products, and support the marketing manager in determining market strategies and sales tactics to achieve product objectives.
• Ensure all business activities comply with the relevant Acts, legal demands and ethical standards.
• Contribute to the achievement of margin and market share annual goals.
• Monitor competitors’ promo, pricing, product positioning and marketing moves by product / business segment as well as their product line performance and institute corrective action as needed.
• Create and apply digital marketing campaigns in order to enhance company branding.