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Job Description
- Develop, implement and manage our social media strategy
- Define most important social media KPIs
- Manage and oversee social media content
- Measure the success of every social media campaign
- Stay up to date with the latest social media best practices and technologies
- Work with copywriters and designers to ensure content is informative and appealing
- Collaborate with Marketing, Sales and Product Development teams
- Monitor SEO and user engagement and suggest content optimization
- Communicate with industry professionals and influencers via social media to create a strong network
- Provide constructive feedback
- Develop and deliver social media optimization (SMO)
- Review and approve content on a daily basis
- Creating and managing monthly promotions
- Build and execute social media strategy through research, benchmarking, messaging, and audience identification
- Write, develop, and strategize online content production and scheduling
- Assist with crisis management, bad reviews, and negative news communications
- Generate, edit, publish and share content daily (original text, images, video, and HTML)
- Build meaningful connections and encourage community members through dialog and messaging
- Create and maintain company social media pages and profiles
- Moderate user-generated content and messages appropriately, based on company and community policies
- Create and implement a social media marketing plan and editorial calendar
- Track and analyze analytics reports to gain insight into traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes
- Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach
Job Requirements
- Bachelor’s degree in marketing, communication, or related field
- 3+ years’ experience in digital marketing and social media
- Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, Google+ and other social media best practices
- Knowledge of project management and web design best practices
- Understanding of social media metrics; able to interpret the results and take action to increase the effectiveness of social media campaigns
- Strong written and verbal communication skills
- Excellent multitasking skills
- Good understanding of social media KPIs
- Familiarity with web design and publishing
- Good time-management skills
- Social Media Strategist using social media for brand awareness and impressions
