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Job Description
ABOUT THE JOB:
- Developing and implementing effective search engine optimization (SEO) strategies.
- Perform keyword research, competitive analysis, and SEO audits.
- Performing ongoing keyword research including discovery and expansion of keyword opportunities.
- Write new website content or help generate content strategies for clients with effective keywords.
- Developing & Implement link building strategies.
- Prepare monthly Google Analytics reports to communicate progress and strategy to clients.
- Complete SEO setups for new website projects, including 301 redirects, on-page optimization, Google Analytics configuration, and XML sitemap creation.
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines.
Job Requirements
- Minimum of 2 years agency or in-house SEO experience
- Proficient in Google Analytics and Google Search Console
- Experience with keyword research and tracking keyword rankings
- Strong understanding of search engine optimization best practices and Google algorithm
- Must have general understanding of crawl errors, indexation, pagespeed, and other technical SEO elements
- Excellent communication skills – both verbal and written - as well as fast typing skills
- Up-to-date with the latest trends and best practices in SEO and SEM
- Enthusiasm and a passion for digital marketing
- Bachelor’s degree