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Job Description
- Lead trade marketing initiatives to ensure proper strategy is in place to meet both brand and customer expectations
- Identify and develop necessary Point of Sales tools to increase brand presence, market share and improve customer satisfaction
- Develop Consumer promotions in collaboration with Brand Manager and Account Managers and support Market executions
- Create and maintain trade calendar of activities working with both the Retail & Marketing team
- Monitor and evaluate Bee programs and activities to measure effectiveness and recommendation of improvements as needed
- To implement and track Trade Marketing programmes for retailers with commercial and marketing teams designed to increase sales and brand/category presence.
- Carry out specific Trade Marketing programmes, respecting company commercial policies, company strategy with the retailers and brand equity
- Work closely with the retail & marketing team to ensure that trade marketing strategies are aligned with marketing objectives and sales revenue targets
- Report sales needs and field intelligence to commercial / marketing teams
- Analyze brand sell through results by channel and make recommendations to increase results
- Monitor and follow budget and ROI for his/her specific Trade Marketing activities
Job Requirements
- 4-year undergraduate Degree, or equivalent, MBA Preferred
- 2+ year’s professional Trade Marketing/Account Manager experience/environment. Payment Solution/GSM/FMCG Industry experience is highly preferred.
- Ability to work well under pressure
- Highly detailed with strong organizational skills
- Excellent oral and written communication skills
- Proficient computer knowledge: Microsoft Office, Work, Excel, PowerPoint, Outlook, etc.
