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Job Description
Develop and manage the delivery of digital publicity and campaign concepts for our clients
Job Responsibilities
- Responsible for digital PR initiatives and online community management for multiple clients, across a range of industries.
- Responsible for planning and implementing digital PR campaigns in line with clients’ business goals.
- Regularly research and source partners/influencers, create relationships and maintain a database of online and offline contacts.
- Use search and insight tools to support campaigns.
- Plan, source and evaluate content for multiple social media platforms.
- Work across internal teams to collaborate on creative ideas, online strategy and PR opportunities.
- Attending events if necessary.
- Working closely with and supporting the Digital Manager and the PR team to ensure seamless digital and PR outcomes for clients (as part of a fully integrated approach.)
- Keeping up to date with industry trends, practices and developments (digital industry, clients’ industry and agency industry)
- Develop client communications plans with schedules, priorities, responsibilities and briefs; identifying key influencers and channels that will increase the client’s online visibility and support business goals.
Job Requirements
- Proven work experience as a Digital PR Account Executive
- Hands on experience in content management for social media to support business goals.
- Strong copy writing skills, especially for online audiences.
- Strong understanding of key social media platforms and how they are used by individuals and brands (Facebook, Twitter, Snapchat, Pinterest, YouTube, Tumblr, LinkedIn, Google+ and Instagram, for example
- Excellent communication skills
- Analytical and multitasking skills
- A desire to continue learning about digital trends and developments, with the aim of expanding your skillset
- Minimum 2 years of relevant experience.