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Brand Manager

Shabana Group
Nasr City, Cairo
Posted 6 years ago
89Applicants for1 open position
  • 29Viewed
  • 7In Consideration
  • 8Not Selected
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Job Details

Experience Needed:
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Job Description

  • Brand Management: include a definition of the brand vision, Promise and value proposition.
  • Create marketing plans for brands, including managing both the existing product portfolio & new product launches responsible for marketing plan development & execution.
  • Develop and execute advertising and promotional activities to effectively communicate the strategic positioning and life-cycle development of products to customers.
  • Develop integrated creative communications program for existing and new products.
  • Management Company events that could be in the form of Trade Fairs, B2B, Road Shows or Trade Missions.
  • Creating Trade activities programs / Expected Outcome / ROI.
  • Develop Seasonality related activations planning.
  • Performing analysis to get a glance on the current / planned status.
  • Carry out trade audits to ensure that merchandising and promotional plans are being implemented.
  • Understand relevant marketplace dynamics and consumer target.
  • Develop financial and market analysis to quantify new opportunities.
  • Maintain and update library of competitive claims.
  • Reporting on-going competitive Positioning, Spend and Analysis.
  • Lead Data gathering research into consumers and competitive category to secure knowledge that can be utilized to enhance and grow the brand.
  • Working closely with the sales team to achieve the mutual Targets.

Job Requirements

  • University Degree
  • Experience in Distribution & Retail industries
  • High Analytical Skills
  • Male

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