Brand Manager

Shabana Group - Nasr City, Cairo

73
Applicants for
1 open position
1
Seen
Experience Needed:
More than 7 years
Career Level:
Manager
Job Type:
Full Time
Salary:
Negotiable
Languages:
English
Vacancies:
1 open position
Gender:
Males Only
About the Job
  • Brand Management: include a definition of the brand vision, Promise and value proposition.
  • Create marketing plans for brands, including managing both the existing product portfolio & new product launches responsible for marketing plan development & execution.
  • Develop and execute advertising and promotional activities to effectively communicate the strategic positioning and life-cycle development of products to customers.
  • Develop integrated creative communications program for existing and new products.
  • Management Company events that could be in the form of Trade Fairs, B2B, Road Shows or Trade Missions.
  • Creating Trade activities programs / Expected Outcome / ROI.
  • Develop Seasonality related activations planning.
  • Performing analysis to get a glance on the current / planned status.
  • Carry out trade audits to ensure that merchandising and promotional plans are being implemented.
  • Understand relevant marketplace dynamics and consumer target.
  • Develop financial and market analysis to quantify new opportunities.
  • Maintain and update library of competitive claims.
  • Reporting on-going competitive Positioning, Spend and Analysis.
  • Lead Data gathering research into consumers and competitive category to secure knowledge that can be utilized to enhance and grow the brand.
  • Working closely with the sales team to achieve the mutual Targets.
Job Requirements
  • University Degree
  • Experience in Distribution & Retail industries
  • High Analytical Skills
  • Male
About this Company

Our Mission

Shabana Group main mission is to provide the Egyptian and Middle East customers with all variable and global updates in the field of building materials and decoration aspects to co-op with the most modern trends. As we have more than thirty years of... (More)

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