Job Details
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Job Description
Main Duties:
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid media campaigns
- Track, report, and analyze website traffic and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies - Optimize copy and landing pages for paid search engine marketing campaigns as long as other social media campaigns
- Perform ongoing paid keyword discovery, expansion and optimization
- Research and analyze competitor advertising tactics.
Job Requirements
- Bachelor Degree
- Well-versed in performance marketing, conversion, and online customer acquisition
- Up-to-date with the latest trends and best practices in search engine marketing
- In-depth experience with bid management strategies
- Experience with website analytics tools (e.g, Google Analytics and Google Tag Manager)
- Strong analytical skills and experience generating SEM reports
- Working knowledge of Microsoft Office, specially Excel
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