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Trade Marketing Specialist

Bayara Egypt
New Cairo, Cairo
Posted 6 years ago
70Applicants for1 open position
  • 42Viewed
  • 1In Consideration
  • 1Not Selected
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Job Details

Experience Needed:
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Job Description

  • Budget break-up by category (value, volume, margin)
  • New products development (recommendation, positioning, samples, plano, launch plan)
  • Range management (in/out) + planogram update
  • Analyse promo execution and performance
  • Define universe / market size + competition mapping
  • Suggest route to market for new channels (lower trade, e-commerce…)
  • Implement HQ 40 Marketing KPIs
  • Analyse market survey & propose price adjustments to match positioning and margin targets
  • Prepare & control distribution per channel
  • Horeca knowledge would be a plus

Job Requirements

  • Perfect knowledge of marketing the FMCG in the Egypt supermarket, hyper market and traditional trade.
  • Knowledge about product development is preferred.
  • Language: English
  • Computer: perfect knowledge windows & MS office + ERP

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