Digital Marketing Manager
Wimo -
Maadi, CairoPosted 6 years ago88Applicants for1 open position
- 67Viewed
- 31In Consideration
- 32Not Selected
Job Details
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Job Description
- Join a team of passionate, smart, and hardworking marketers looking to change the landscape of productivity in the modern workplace.
- As a digital marketing manager you will have a chance to own and develop what paid lead generation means to WIMO. You are the type of person with a strong curiosity and attention to detail, willing to come up with thoughtful solutions and a scientific approach to solving business problems.
Responsibilities
- Drive comprehensive customer acquisition programs from strategy to execution.
- Support both WIMO's SAAS business and traditional sales funnel with quality leads and trials for every customer segment.
- Direct management of outbound growth tactics including search, paid social, display, content syndication, and review sites
- Maximize the volume of inbound organic traffic via SEO
- Dedication to continuous testing and tracking of new ways to get quality leads into our sales funnels.
- Set up and maintain tracking and reporting of marketing investments throughout the funnel.
- Own KPI's and communication of marketing performance to executives and stakeholders.
- Own creative process for landing pages and ads through creation and optimization, working with PMM and content to build messaging/imagery that resonate with prospective customers.
Job Requirements
Requirements
- BA/BS in relevant field. Advanced degree and/or Additional Marketing Certifications a plus.
- 3 - 5 years experience in direct marketing with experience in B2B industry
- 3 - 5 years experience in search campaign management with $1M+ annual budgets
- 3+ years experience in SEO
- Strong knowledge of direct marketing landscape including content marketing and freemium trial models
- Power user of Microsoft Excel/Google Sheets, including strong proficiency in PowerPoint Presentation development
- Strong written and verbal communication skills
- Ability to manage multiple projects with cross functional teams and short timelines
- Proficiency in Photoshop, HTML, and/or SQL a plus