Digital Marketing Strategist

Confidential Company - Mohandessin, Giza

Applicants for
1 open position
Experience Needed:
3 to 5 years
Career Level:
Experienced (Non-Manager)
Job Type:
Full Time
5,000 to 8,000 EGP per month
Arabic, English
1 open position
About the Job
  • Conduct deep client analytics across platforms to better understand their shopping/consumption behaviors and client preferences; Recommend actions based on analytical findings to drive a deeper client relationship.
  • Develop client’s strategic roadmap for digital marketing platforms to meet/exceed objectives.
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network and other facets of paid search in accordance with client goals.
  • Plan, develop and execute digital marketing plans and campaigns to generate leads, drive revenue, and positive customer experiences.
  • Drive client segmentation and conversion strategies that turn new visitors into interested followers/ clients and current fans into loyal clients.
  • Supervise and manage the ongoing daily digital activities relevant to clients.
  • Come up with creative campaign ideas based on insights and data.
  • Coordinate & Supervise the assigned team at the creative content department (Designers& Copywriters) to infuse all digital marketing activities in a manner that meets client’s objectives.
  • Define, develop and monitor reports to assess and optimize the effectiveness of marketing initiatives; provide analytical insights that demonstrate a detailed knowledge of the digital platforms and channels and drive positive change.
  • Develop and communicate current / future campaigns budget and timelines to the client and the financial department at the agency on regular basis.
  • Deliver campaigns invoices to the financial department on regular basis.
  • Communicate to team and management on project development, timelines and results.
  • Recommend and manage analytics tools that helps elevate output be it Business development, reports or strategies.
  • Be an internal expert on all things about digital media (including media buying, booking and management)
  • When needed, train and educate peers about digital advertising and media.
  • Stay up-to-date on new vendors, media opportunities, and key marketing, societal and digital trends.
  • Pitch new clients for the department (design proposals, presenting, and reach new leads)
  • Up-sell to existing customers, new ideas, and wider scope.
  • Assist & recommend to the management objectives for the digital marketing department.
Job Requirements
  • Combine an in-depth knowledge of client business objectives, online strategies, and their competitive landscape with a rich background in the digital marketing industry to deliver effective digital marketing recommendations.
  • Bachelor Degree from a reputable university.
  • Preferably marketing/ Mass communication
  • degree.
  • Post Graduate MBA or Master’s degree is preferable.
  • (3 -5) years of working experience in a similar or related field.
  • Excellent command of English language is a must.
  • Knowledge & / or working experience with other Information systems/web based applications are considered an asset.
  • Knowledge & / or working experience with illustrator & Photoshop are considered an asset.