Digital Marketing Strategist

• Conduct deep client analytics across platforms to better understand their shopping/consumption behaviors and client preferences; Recommend actions based on analytical findings to drive a deeper client relationship.
• Develop client’s strategic roadmap for digital marketing platforms to meet/exceed objectives.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network and other facets of paid search in accordance with client goals.
• Plan, develop and execute digital marketing plans and campaigns to generate leads, drive revenue, and positive customer experiences.
• Drive client segmentation and conversion strategies that turn new visitors into interested followers/ clients and current fans into loyal clients.
• Supervise and manage the ongoing daily digital activities relevant to clients.
• Come up with creative campaign ideas based on insights and data.
• Coordinate & Supervise the assigned team at the creative content department (Designers& Copywriters) to infuse all digital marketing activities in a manner that meets client’s objectives.
• Define, develop and monitor reports to assess and optimize the effectiveness of marketing initiatives; provide analytical insights that demonstrate a detailed knowledge of the digital platforms and channels and drive positive change.
• Develop and communicate current / future campaigns budget and timelines to the client and the financial department at the agency on regular basis.
• Deliver campaigns invoices to the financial department on regular basis.
• Communicate to team and management on project development, timelines and results.
• Recommend and manage analytics tools that helps elevate output be it Business development, reports or strategies.
• Be an internal expert on all things about digital media (including media buying, booking and management)
• When needed, train and educate peers about digital advertising and media.
• Stay up-to-date on new vendors, media opportunities, and key marketing, societal and digital trends.
• Pitch new clients for the department (design proposals, presenting, and reach new leads)
• Up-sell to existing customers, new ideas, and wider scope.
• Assist & recommend to the management objectives for the digital marketing department.

job requirements

3 to 5 years

Not Specified at least

Marketing and Advertising Media Production