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Paid Search Manager

Jumia
New Cairo, Cairo
Posted 6 years ago
32Applicants for2 open positions
  • 7Viewed
  • 1In Consideration
  • 6Not Selected
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Job Details

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Job Description

  • Responsible for operational success of accounts and ensuring deliverables are met on time and on budget
  • Owns all outcomes; effectively prioritizes efforts to focus on delivering on the most important things
  • Plans, manages and executes Paid Search/Pay Per Click (PPC) campaigns, including but not limited to account setup, strategy development, organization, and management
  • Audits, reviews and analyzes reports, lead optimization efforts to meet campaign objectives and performance
  • Assist Account Supervisor & Channel Owners with communications around paid search knowledge, and recommendations to develop and deliver a clear strategic vision
  • Monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics for assigned ventures.
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to venture goals.
  • Monitor and evaluate search results and search performance across the major search channels.
  • Functionally Manage a team of Paid Marketing Analysts located in Paris, Cairo, Abidjan and Casablanca.
  • Leads by example and acts as a mentor for the more junior team members
  • Acts as a point of contact for Paid Search initiatives and is responsive to all client requests and inquiries
  • Explores opportunities and facilitates campaigns through all SEM Channels with particular emphasis on innovative initiatives.
  • Contributes to continuous improvement by proactively assessing SEM practices and methodology
  • Works collaboratively to translate strategic vision into tactical solutions and results
  • Consistently looks for ways to improve current processes or introduce new approaches that will contribute to Jumia’s success

Job Requirements

  • Experience in Search Engine Marketing (SEM) and Paid Search (PPC) (3+ years) – e-commerce or travel background preferred.
  • Experience in managing large scale, complex paid search/PPC campaigns and strategies.
  • Mastery of MS Excel. Google Apps + Google Apps Script is a plus.
  • Technical understanding of digital performance marketing i.e. bought, owned and earned products and services such as Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Management and Display Marketing.
  • Strong organizational skills, detailed orientation and project management ability.
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
  • Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing).
  • Google Certified (Fundamentals), Analytics and Adword is a big plus.
  • R, Python or JavaScript experience not required but preferred.
  • Data Science & Machine Learning experience / formation / side projects is a plus but not required.

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