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Job Description
- Content Creation – writing blog posts, articles, newsletters, communications materials, and material for social media channels
- Social media marketing – creating, managing and growing the company’s presence through blogs, Twitter, Facebook, and other strategically relevant online properties
- Events and event planning – attending industry events in your city (often outside of 9-5 hours) and planning meetups for your community
- Public relations – managing incoming media requests and building relationships with industry journalists; creating, executing and measuring media campaigns
- Customer relations – answering questions however they come in (e-mail, Twitter) and managing any online feedback forums such as Get Satisfaction pages
- Communications/marketing strategy – the Community Manager is responsible for creating strategic marketing/communications plans to provide direction for the company’s public-facing communications
- Analytics – Using Google Analytics and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives
Job Requirements
- Actively participates in a wide variety of social media activities such as blogging, community development and management, social bookmarking, commenting, etc.
- Understanding of popular social networks – design, functionality, users
- Demonstrated ability to produce community management guidelines and documents that reflects the holistic understanding and implementation of the role of social media and its effects.
- Proficiency in PowerPoint and presentation tools and skills.
- Proficiency in social listening tools.
- Exceptional communication skills within the team.
- Very high attention to detail.
- Excellent verbal, written, and presentation skills.
- 2 to 3 years of experience managing social media platforms or communities for brands
- Undergraduate degree in communications, marketing, advertising, public relations, media studies, business and/or related fields.
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