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Job Description
We are looking for a talented and creative Marketing Specialist who will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion. He/ She should be a competent professional able to grasp consumer behavior trends and generate creative ideas.
Responsibilities
- Conduct market research to find answers about consumer requirements, habits and trends
- Brainstorm and develop ideas for creative marketing campaigns
- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
- Manage our social media sites and improve our online presence.
- Liaise with external vendors to execute promotional events and campaigns
- Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
- Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, etc.)
- Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
- Undertake individual tasks of a marketing plan as assigned
Job Requirements
Requirements
- Bachelor Degree in Business Administration specializing in Marketing or any other equivalent.
- (4-6) years of experience in the same field
- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
- Demonstrable experience in marketing data analytics and tools
- Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)
- Exceptional communication and writing skills
- Up-to-date with the latest trends and best practices in online marketing and measurement.
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