SEM And Media Buyer - Alexandria
Lynks -
Smouha, AlexandriaPosted 6 years ago49Applicants for1 open position
- 49Viewed
- 3In Consideration
- 46Not Selected
Job Details
Experience Needed:
Career Level:
Education Level:
Salary:
Job Categories:
Skills And Tools:
Job Description
- Review & analyze addressed sites and search engine results for areas needing to be improved, deleted, or revised. 8%
- Prepare detailed strategy reports, track, report, and analyze website analytics and PPC initiatives and campaigns. 12.5%
- Identify the least expensive but most powerful & profitable keywords and media buying opportunities. 8%
- Consult with our content marketers in order to achieve synergy between our content marketing and SEM efforts. 12.5%
- Improve the addressed sites’ organic search results by different strategies and tactics (writing different copies, using tags, keyword filling, link building, …) 10%
- Consult with engineers to improve the navigation and performance of a site in order to enhance its search engine ranking. 4%
- Utilize basic programming and web design knowledge to enhance SEO, and recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. 4%
- Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns. 8%
- Research and analyze competitor advertising links and SEO/SEM strategies 8%
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. 9%
- Keep abreast of white and black hat tactics so as not to violate search engine and advertising guidelines. 8%
- Compile and present SEO & SEM performance reports. 8%
Job Requirements
Job Specifications:-
- Suitable bachelor degree
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across search engines
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, JavaScript development and constraints is a plus
- Up-to-date with the latest trends and best practices in SEO and SEM
- Gender: Any
- Residence: Alexandria Only
