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Digital Marketing Specialist

OTO Courses
Maadi, Cairo
Posted 6 years ago
14Applicants for1 open position
  • 10Viewed
  • 5In Consideration
  • 2Not Selected
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Job Details

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Job Description

OTO English :

The first and Biggest online school that teaches English in Egypt is currently Hiring a Digital Marketing Specialist (Immediately).

We are looking for a talented Digital Marketing Specialist to administer our social media accounts. You will be responsible for creating original text and video content, managing posts. You will manage our company image in a cohesive way to achieve our marketing goals.


As a Digital Marketing Specialist, we expect you to be up-to-date with the latest digital technologies and local social media trends. You should have excellent communication skills and be able to express our company’s views creatively.
Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.

Responsibilities

  • Perform research on current benchmark trends and audience preferences
  • Design and implement social media strategy to align with business goals
  • Set specific objectives and report on ROI
  • Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
  • Monitor SEO and web traffic metrics
  • Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
  • Monitor customer reviews
  • Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
  • Suggest and implement new features to develop brand awareness, like promotions and competitions
  • Stay up-to-date with current technologies and local trends in social media, design tools and applications

Job Requirements

Requirements

  • Proven work experience as a Digital Marketing Specialist
  • Hands on experience in content management
  • Excellent copywriting skills
  • Solid knowledge of SEO, keyword research and Google Analytics
  • Knowledge of online marketing channels
  • Familiarity with web design
  • Excellent communication skills
  • Analytical and multitasking skills
  • BSc degree in Marketing or relevant field
  • 5 days per week 8 hours per day
  • Salary Negotiable ( starting 3-4 k )

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