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Marketing Specialist

El Alsson British & American International School
Giza, Egypt
Posted 6 years ago
85Applicants for1 open position
  • 68Viewed
  • 22In Consideration
  • 0Not Selected
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Job Details

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Job Description

International House - ILI Cairo is looking to appoint "Marketing Specialist"

Main Responsibilities:

  • Execute IH CAIRO marketing strategy, SWOT analysis, including brand, category, communications, insight, pricing, product and promotions strategy
  • Conduct Marketing audits and introduce new marketing techniques/methodology as needed.
  • Act as a stakeholder for the Marketing department budget.
  • Develop the IH CAIRO brand, including positioning and identity guidelines, and building awareness via advertising, communications/PR, and direct/online marketing
  • Develop and deliver IHCAIRO promotional literature, brochures and website content
  • Utilize different market analysis tools such as google analytics, IPad surveys, etc...for reporting to set plans and measure performance
  • Deliver customer engagement through dedicated communications activity
  • Deliver engaging and eye-catching POS, displays and merchandising on premises at IH CAIRO and off premises
  • Manage external relationship with marketing agencies and stakeholders
  • Manage and promote our products and services to Educational agents (locally and Internationally)
  • List and research prospect events International House Cairo could attend/sponsor locally and internationally.
  • Attend Marketing and Business Development events.

Job Requirements

  • Excelling English and Arabic.
  • Qualifications in Marketing and Business Development.
  • The job requires someone who has experience in implementing Marketing strategies, with strong experience in managing a marketing budget.
  • The job role will require to conduct a marketing audit on International House marketing requirements.
  • Computer skills. We keep a variety of databases, front end CRM systems, do group mail-outs, use excel and power presentations.
  • Personal skills. Ability to plan and work on your own initiative. To be highly creative, has a drive for achieving results and can think outside the box.

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