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Job Description
International House - ILI Cairo is looking to appoint "Marketing Specialist"
Main Responsibilities:
- Execute IH CAIRO marketing strategy, SWOT analysis, including brand, category, communications, insight, pricing, product and promotions strategy
- Conduct Marketing audits and introduce new marketing techniques/methodology as needed.
- Act as a stakeholder for the Marketing department budget.
- Develop the IH CAIRO brand, including positioning and identity guidelines, and building awareness via advertising, communications/PR, and direct/online marketing
- Develop and deliver IHCAIRO promotional literature, brochures and website content
- Utilize different market analysis tools such as google analytics, IPad surveys, etc...for reporting to set plans and measure performance
- Deliver customer engagement through dedicated communications activity
- Deliver engaging and eye-catching POS, displays and merchandising on premises at IH CAIRO and off premises
- Manage external relationship with marketing agencies and stakeholders
- Manage and promote our products and services to Educational agents (locally and Internationally)
- List and research prospect events International House Cairo could attend/sponsor locally and internationally.
- Attend Marketing and Business Development events.
Job Requirements
- Excelling English and Arabic.
- Qualifications in Marketing and Business Development.
- The job requires someone who has experience in implementing Marketing strategies, with strong experience in managing a marketing budget.
- The job role will require to conduct a marketing audit on International House marketing requirements.
- Computer skills. We keep a variety of databases, front end CRM systems, do group mail-outs, use excel and power presentations.
- Personal skills. Ability to plan and work on your own initiative. To be highly creative, has a drive for achieving results and can think outside the box.