Marketing Specialist

El Alsson British & American International School - Giza

Applicants for
1 open position
Experience Needed:
More than 5 years
Career Level:
Experienced (Non-Manager)
Job Type:
Full Time
Education Level:
Bachelor's Degree at least
Arabic, English
1 open position
About the Job

International House - ILI Cairo is looking to appoint "Marketing Specialist"

Main Responsibilities:

  • Execute IH CAIRO marketing strategy, SWOT analysis, including brand, category, communications, insight, pricing, product and promotions strategy
  • Conduct Marketing audits and introduce new marketing techniques/methodology as needed.
  • Act as a stakeholder for the Marketing department budget.
  • Develop the IH CAIRO brand, including positioning and identity guidelines, and building awareness via advertising, communications/PR, and direct/online marketing
  • Develop and deliver IHCAIRO promotional literature, brochures and website content
  • Utilize different market analysis tools such as google analytics, IPad surveys, etc...for reporting to set plans and measure performance
  • Deliver customer engagement through dedicated communications activity
  • Deliver engaging and eye-catching POS, displays and merchandising on premises at IH CAIRO and off premises
  • Manage external relationship with marketing agencies and stakeholders
  • Manage and promote our products and services to Educational agents (locally and Internationally)
  • List and research prospect events International House Cairo could attend/sponsor locally and internationally.
  • Attend Marketing and Business Development events.
Job Requirements
  • Excelling English and Arabic.
  • Qualifications in Marketing and Business Development.
  • The job requires someone who has experience in implementing Marketing strategies, with strong experience in managing a marketing budget.
  • The job role will require to conduct a marketing audit on International House marketing requirements.
  • Computer skills. We keep a variety of databases, front end CRM systems, do group mail-outs, use excel and power presentations.
  • Personal skills. Ability to plan and work on your own initiative. To be highly creative, has a drive for achieving results and can think outside the box.
About this Company

Part of the International House Worldwide Organization (IHWO); a truly global school with
150 branches in 52 countries worldwide. Our School was established in 1975, we are an
official IHWO language school. Since opening IH Cairo's doors in 1975, we have had... (More)

Industry: Education
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