Account Executive

KEY RESPONSIBILITIES

• Work with client and Account Manager to contribute on social media strategies, that collaborates with marketing, PR and advertising campaigns, research top influencers, competitors, and trends in clients’ industries.
• Create timely and engaging content plans optimized for platform used and intended audience.
• Knowing what type of content works best on what platform, optimizing content accordingly, as well as understanding the different nuances of each platform.
• Set guidelines for supporting team members including community managers/customer service on how to interact with target audience
• Conceptualize engaging and professional visuals / videos / content with creative team (designers / copywriters), that reflect client and their brand personality and objectives.
• Customize social media pages/platforms, and develop supporting offline collateral, by creating original content.
• Optimize SEO by aligning it with the overall social media plan.
• Analyze and report social media actions on a monthly basis for successes and new opportunities.
• Stay current with social media trends and tools – includes attending networking and educational events, reading blogs, and listening to podcasts.
• Monitor the social media platforms
• Track social media influencers
• Continue to refine and define our social marketing process.
• Work with teams to create a solid branding message that’s reflected across client’s image
• Attend events when required and live coverages
• Continuously brainstorm for new campaigns and ideas with team members
• Work towards bringing more leads and upselling.