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Job Description
- Develop marketing plans and branding objectives.
- Prepare marketing strategies alongside other company executives and staff.
- Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
- Prepare and adhere to budgets.
- Ensure brand messages are consistent.
- Gather and analyze customer insights.
- Engage consumers on social media.
- Deepen relationships with all media to ensure the most effective messaging and positioning of the organization.
- Engage other organizations within the community.
- Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader.
- Establishes marketing goals based on past performance and market forecasts.
- Works with marketing staff to develop detailed marketing plans for all media channels and social media team.
- Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects.
- Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings.
- Works within the department budget to develop cost-effective marketing plans for each product or service.
- Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives.
- Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback.
Job Requirements
- Business or marketing-related degree or equivalent professional qualification.
- Experience in all aspects of developing and managing marketing strategies.
- Technical marketing skills.
- Proven experience in customer and market research.
- Digital marketing skills.
