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Job Description
- Implement digital media campaigns aligned with business goals.
- Establish our web presence to boost brand awareness.
- Suggest and implement direct marketing methods to increase profitability.
- Creates maintains, optimizes, and promotes the website and general marketing content.
- Fully understand business objectives (e.g. increased profit, generate leads/sign-ups, increase sales for key products etc.) and be able to translate this into PPC strategy and action plans
- Monitor/address site performance & provide site reporting, troubleshooting assistance & suggestions for improvement on an ongoing basis.
- Manage and maintain daily/monthly PPC spends for multiple websites to ensure each campaign meets the desired performance metrics.
- Report on key performance indicators and present effectively to senior management Research, define & implement optimal SEO (Search Engine Optimization) strategy for Dotcom-Monitor websites.
- Establish corporate online media presence (including social platforms), including but not limited to Facebook, Twitter, and YouTube channels.
- Develop, implement and monitor online campaigns, monitor metrics and maintain customer databases and digital assets.
- Ensure the technical and graphic aspects of Dotcom-Monitor site(s) align with corporate vision & directives.
Job Requirements
- Proven work experience as a Digital Marketing specialist.
- Strong verbal and written communication skills.
- SEO Experience.
- Google AdWord, Google analysis knowledge.
