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Job Description
- Provide input and implement and execute comprehensive segment specific marketing/development plan. Based on understanding of professional and consumer trends to drive sustained growth of the brand and organization.
- Develop go-to-market strategy for designated segment responsibilities.
- Product launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan.
- Annual sales planning process for respective product / segment responsibilities.
- Actively plan and modify as needed
- Develop pricing strategy for the full range and the proper price increase whenever needed.
- Managing the entire range life cycle from strategic planning to tactical activities
- Market intelligence - Work to analyse customer needs, current market conditions and competitor information and recommend appropriate strategies/ initiatives.
- Integrate customer knowledge and market data into the Upstream Marketing and Business Development when appropriate.
- Budget Planning &monitoring to ensure budget resources are used appropriately &accordingly to the promo-plan.
- Responsible for compliance with applicable Corporate and Divisional Policies and procedures.
- Report on return on investment and key performance
- Create marketing presentations.
- Conduct market research to determine market requirements for existing and future products whenever needed.
- Liaise with media and advertising Upon Implementing PR & DTC Strategies in co-ordination and alignment with trade marketing section.
Job Requirements
- Pharmacy or Vet, science. Graduates.
- Certificate in Marketing MBA holder is preferable
- From 6-8 years of experience and not less than 1 years in the same position.
- Excellent interpersonal and communication (both written and verbal) skills.
- Proactive in creating and executing plans.
- Has a strong drive to succeed.
- Well versed in the production of documents and other promotional materials
- A keen eye to detail.
- Skilled for developing teams for high performance.
- Strong relationship building and the ability to maintain such relationships.
- Is flexible and capable to work on own initiative with minimal direct supervision.
- Has a powerful sales instinct and strong marketing flare.
- Possess a unique blend of business sense and technical suaveness.
- Problem analysis and problem-solving
- Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties
- Team-leadership
- Adaptability
- Creativity
