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Job Description
This person will need to handle the client's social media channels from the aspects of strategy creation, editorial calendars creation, media buying planning and execution by coordinating with fellow mates of content creation (Copywriters / Designers)
Tasks include but not limited to:
- Design, build and maintain the social media channels flow
- Create editorial calendars and syndication schedules
- Measure and report performance of all digital marketing campaigns, and assess goals (MROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights Instrument conversion points and optimize user funnels
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
Job Requirements
- Proven working experience in social media marketing
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels -Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools Working knowledge of ad serving tools
- Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in social media marketing
- Fluent English “Native / Bilingual” (Spoken / Written) -Arabic language proficiency “Native / Bilingual” (Spoken / Written)
- Experience in various markets is a plus
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