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Job Description
Online Marketing Specialist
We are looking for an Online Marketing Specialist to join our Marketing department to execute our digital marketing strategies and tactical campaigns for our products and marketing projects. This role will handle content, email and mobile marketing, company website updates, paid and organic search and social media. In addition, the Online Marketing Specialist will assist with various web-based, email and social media marketing campaigns to attract customers and gain more app awareness and installs.
Responsibilities
- Execute social media activity, email campaigns and web-related brand communication for the company utilizing: LinkedIn, Twitter, Facebook, YouTube, etc.
- Track and evaluate marketing initiatives, collaborate with web designers, work with the sales team and identify new online marketing opportunities and trends.
- Manage many ad hoc and online marketing programs that represent each app as a brand
- Update company website and marketing collateral
Job Requirements
Qualifications
- Bachelor’s Degree in Marketing or related field
- Minimum of 3-5 years of relevant experience in online marketing
- Hands-on website management and social media communication experience required
- Experience creating mobile and digital content and communication
- Must have strong analytical, communication and organization skills
- Proven ability to handle multiple tasks and priorities with varying due dates
- Fluency in English is a must (spoken and written)
- Working experience with WordPress, Adobe Photoshop and InDesign is a plus
- Advanced PowerPoint skills
- Knowledge of HTML and/or CSS is a plus
- Familiarity with banner ads and re-targeting is a plus