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Job Description
- Researches audience preferences and discover current trends
- Creates engaging text, image and video content
- Designs posts to sustain readers curiosity and create buzz around new products
- Measures web traffic and monitor SEO
- Stays up-to-date with changes in all social platforms ensuring maximum effectiveness
- Trains co-workers to use social media in a cohesive and beneficial way
- Facilitates online conversations with customers and respond to queries
- Reports on online reviews and feedback from customers and fans
- Develops an optimal posting schedule, considering web traffic and customer engagement metrics
- Oversees social media accounts layout
- Suggests new ways to attract prospective customers, like promotions and competitions
Job Requirements
- Bachelor degree in Marketing, New media or relevant field
- Proven work experience as a Social media coordinator
- Expertise in multiple social media platforms
- In-depth knowledge of SEO, keyword research, and Google Analytics
- Ability to deliver creative content (text, image, and video)
- Familiarity with online marketing strategies and marketing channels
- Ability to grasp future trends in digital technologies and act proactively
- Excellent communication skills
- Multitasking and analytical skills