The advertising account manager is the link between the client and the entire agency team.
Along with their team the account manager acts as both the salesperson for the agency and as the client's representative within the agency.
The account manager will also lead the agencies ideas presentation, ensuring the ideas remain faithful to the brief and that it is kept within the time frame and budget.
The most important task in account management is to design the brief; a well targeted brief can be the making of a great campaign.
While the work varies depending on the agency, account managers are normally responsible for client budgets, for managing the work of account executives and performing a range of related administrative functions.
Managing a portfolio of accounts
Using contacts to generate new business
Engaging in project management duties
Attending meetings with clients
Maintaining good relationships with clients
Recruiting and training new account executives
Working hours: mainly 10 to 6, sunday to thursday.
It can also involve long hours to meet particular deadlines.
Opportunities for self-employment: freelance work is possible for those with experience and contacts.