Job Details
Skills And Tools:
Job Description
• Collecting data on consumers, competitors, and the market place, and consolidating information into actionable items, reports and presentations.
• Understanding business objectives and conducting qualitative or quantitative surveys, which may involve field, interview or focus group assessments; to discover prospective customers’ preferences.
• Perform valid and reliable market research SWOT analysis.
• Interpret data to identify patterns or solutions, formulate reports, and make recommendations.
• Devising marketing activities and strategies utilizing market trends and research findings.
• Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation.
• Remain fully informed on market trends, other parties researches and implement best practices.
Job Requirements
• Ability to interpret large amounts of data and to multi-task.
• Strong communication and presentation skills.
• Search engines, web analytics and business research tools acumen.
• Adequate knowledge of data collection methods (focus groups, surveys, etc.).
• Strong analytical and critical thinking skills.
