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Job Description
- Leading the marketing activities and distribution strategies through broad strategic thinking and analysis.
- Develop creative, insightful and effective marketing communications that reach and inspire our players.
- Enhancing the performance of our products through the timely communication of consumer and marketplace insights.
- Support player happiness engineers, community, content, virtual goods merchandising and product live-ops market research.
- User Acquisition: Performance-based marketing on Facebook, Google, Mobile Ad Networks, and YouTube influencers.
- Market Research: Market studies and business modelling to assess the potential of new games and fine tune the positioning of the products.
Job Requirements
- Proven experience in executing mobile campaigns with an analytical mindset.
- Good background in acquisition and retention functions (ideally mobile or games).
- Confidence and knowledge of platforms across mobile acquisition delivery, optimization, reporting and mobile analytics.
- Strong knowledge of mobile site and app platforms such as App Store, Google Play Console, Google Analytics/Adobe for mobile, SearchMan, AppAnnie/AppTweak etc.
