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Job Description
- Research industry-related topics.
- Prepare well-structured drafts using digital publishing platforms.
- Create and distribute marketing copy to advertise our company and products.
- Interview industry professionals and incorporate their views in blog posts.
- Edit and proofread written pieces before publication.
- Conduct keyword research and use SEO guidelines to optimize content.
- Promote content on social networks and monitor engagement (e.g. comments and shares).
- Identify customers’ needs and recommend new topics.
- Coordinate with marketing and design teams to illustrate articles.
- Measure web traffic to content (e.g. conversion and bounce rates).
- Update our websites as needed.
Job Requirements
- Excellent overall writing skills in a number of different styles/tones.
- Impeccable spelling and grammar.
- A deep understanding of consumers and what motivates them online.
- Great research, organizational, and learning skills.
- High comprehension of software like Microsoft Word and Google Docs.
- Familiarity with keyword placement and other SEO best practices.
- Some experience with online marketing and lead generation.
- An understanding of formatting articles on the web.