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Job Description
Responsibilities
- Manage the performance marketing demand generation channels, including SEM/SEO, retargeting, display, content syndication, paid and organic social media, etc.
- Ensure revenue, ROI, and other business goals are met
- Maintain campaign budgets, monitor delivery and pacing (for all billing across Performance Marketing; SEM, Paid Social and Re-Marketing)
- Manage and support social media presence
- Measure and report performances of all digital marketing campaigns, and assess according to goals (ROI and KPIs)
- Identify trends and insights, and optimize spending and performance accordingly
- Plan, execute, and measure experiments and conversion tests
- Optimize website for SEO as well as usability and content
- Evaluate end-to-end customer experience across multiple channels and customer touch points by using analytics tools
- Collaborate with internal and external parties, agencies and other vendor partners
Job Requirements
Preferred Skills
- At least 4 or 5 years of professional experience in a related field
- Bachelor Degree in Engineering, Business, Economics or a master's degree in Marketing from a reputable university is preferred
- Demonstrable experience leading and managing SEO/SEM, Social Media Ads and display advertising campaigns
- Advanced knowledge of SEO, website analytics, PPC & Retargeting tools
- SEO: Semrush, Ahrefs, Deepcrawl, Search Console, Link Research Tool
- Web Analytics: Google Analytics, Hotjar, Google Optimize, Google Tag Manager
- PPC & Retargeting: Google Adwords, Criteo, Facebook Business Manager
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Experience in setting up and optimizing Google Adwords campaigns
- Strong written, verbal communication skills & inter-personal skills both in Turkish and English
- Multi-tasking capability
- Up-to-date with the latest trends and best practices in online marketing
- Problem solving & decision making
- Results-driven & delivery-focused
- Data-driven & strongly analytical
